Owning a SIERRA Car is just the beginning of the adventure. When you join our Ambassador program, you’ll level up the rewards of ownership with swag, discounts, and other benefits. Apply now to share your stories, build the community, and level up your personal journey.
AMBASSADOR
PROGRAM
BUCKLE UP AND JOIN THIS RIDE
WHY JOIN SIERRA?
COMMUNITY
Owning a SIERRA Car is a shared adventure. You'll get access to insider tips and hacks and create new experiences with our tight-knit and passionate Ambassador community.
NO LIMITS
Our program offers multiple tiers to reward you as you progress—partner with us and your path forward climbs as high as you’re willing to go.
CHALLENGE
Looking for new roads? Join this team of challengers and do-ers and we’ll help you unlock your own peak performance as a driver and enthusiast.
APPLY TO BECOME AN AMBASSADOR
Submit your application and we’ll get back to you with more details on the Ambassador Program.