SIERRA ONE is a build-as-you-go platform for SIERRA ownership. Select from three chassis configurations and pair them with the powertrain of YOUR choice. Explore all parts and accessories on our website and start building today!

With SIERRA ONE, you can:

  • Build your SIERRA at your own pace.
  • Access upgrade and accessory kits directly from driveSIERRA.com.
  • Experience unmatched personalization for the ultimate ride.

SIERRA ONE isn't just a vehicle, it’s your canvas for innovation.

 

The SIERRA ONE Ambassador Program is designed to inspire power sports enthusiasts to explore the limitless possibilities of the Sierra ONE platform. By partnering with social media influencers, customer vehicle builders, and creative industry leaders, SIERRA aims to showcase the diversity and creativity of configurations achievable with the Sierra ONE chassis. The program also educates customers about the purchase and build process, while fostering a vibrant, collaborative community.

 

 

    • 25% off all purchases.

Tiered rewards based on purchase volume:

      • $5,000+ in parts (post-discount): 50% off a chassis.
      • $10,000+ in parts (post-discount): Free chassis.

Affiliate Program: Earn 5% of sales at MSRP from referrals using your unique affiliate code. Customers will receive a 10% discount when using the affiliate code.

Promotion:

    • Featured on Sierra Cars’ social channels.

    • Direct exposure to a growing community of enthusiasts.

 

Early Access: Exclusive first look at new products and opportunities to beta-test innovations.

 

Complete an online application form, including social media links and a portfolio of past projects and await review and approval by the SIERRA team.

Upon approval, sign an Engagement Agreement and receive:

  • A unique promo code.

  • Online account setup for purchases.

  • Announcement of your participation on Sierra’s social channels.

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Frequently Asked Questions

Can international people apply?

Yes! International applicants can apply, provided they can meet any shipping requirements.

If I purchase the Roller Plus, do I get moneyback on a free chassis?

If you purchase the Roller Plus and meet the spending thresholds in the SIERRA ONE Ambassador Program, the value of the Roller Plus (post-discount) could contribute toward the $5,000+ or $10,000+ tier rewards. If your total spending qualifies for the free chassis reward, you would essentially receive money back in the form of the free chassis value.

If I already have a SIERRA can I still apply just for a discount on parts? 

Absoutely! You are family.

Does becoming a SIERRA one ambassador mean I get a free car?

Becoming a SIERRA ONE Ambassador doesn't automatically grant you a free car, but it does offer the opportunity to earn one through the program’s tiered rewards system:

  • Spend $5,000+ on parts (post-discount): You get 50% off a chassis.
  • Spend $10,000+ on parts (post-discount): You earn a free chassis.

The chassis is the foundation of your SIERRA ONE build, and as an ambassador, you’ll also benefit from discounts, affiliate commissions, and other perks to help make your dream build more affordable.